American Express Shop West End VIP Weekender

The annual American Express Shop West End event, which see’s London’s Oxford St and Regent St closed to traffic to promote seasonal shopping, was given the VIP branding treatment thanks to specialists Sunbaba.

The company produced bespoke banners that were used to brand crowd control barriers, the stage bus, PA scrims and Heras fencing.  Over 160 items covering 500m2 helped to transform two of London’s most iconic retail streets.

Wilde Ones, who have a history of working with Sunbaba on branding solutions for their specialist events, handled event production. 

Commenting on the project, Sunbaba Director Trevor Booth said, “We were delighted to be involved with an event that has become a firm fixture on the London events calendar.  It’s vital that the event is branded to the highest standard and we’re extremely pleased with the final results.”