Sunbaba brand TFL Cycling Revolution
Sunbaba demonstrated how branding can be utilised to strikingly create and theme an event whilst also effectively communicating a complex message to an audience when they produced a miniature replica of the city of London for the TFL Cycling Revolution at Earls Court for client Bridge Communications.
The event was held to formally launch the new Cycle Hire Scheme and Cycle Superhighways, two new initiatives which are coming to London in 2010 following a £111 million investment, working alongside the Mayor of London.
The venue was transformed into a cycler's paradise as visitors had the option to road test some of the new bikes on show, including the all new hire bicycles. Sunbaba produced a 590m² map of London on Ultramesh PVC which vibrantly depicted the route which will be created through the cycling scheme.
Sunbaba Director and keen cyclist himself Jonathan Booth explained:
"We used Ultramesh PVC for the flooring drape because we have the capacity to produce large scale graphics in the material meaning we have less pieces to weld together, creating a cost effective, seamless, high quality image. Also, due to the grid structure of the fabric it has a natural grip when placed on other surfaces therefore improving health and safety."
"Flags and backdrops picturing London's key monuments were placed on the map in the correct locations, helping to further bring the scheme to life. We used our knitted polyester material which is dye sub printed and displays the graphics on both sides. For the pillar banners we used our polyethylene material as it is cost effective and 100% recyclable, helping to reduce carbon emissions in line with the nature of the event."
"The experiential element was reinforced by informational signage about the scheme on one of our newest products the Tension Fabric System. The system is a ideal way for delivering stunning backdrops and large format presentation work as the printed fabric is easily attached to the special aluminium profile, creating a frameless effect which is perfectly tensioned every time."
"Using the event space in this way was a fantastic method for demonstrating to people exactly what the plans are and showing how they would work by bringing them to life in the exhibition hall."
