When nearly 750,000 people took to Regent Street this November for Hamleys’ annual Christmas Toy Parade, Sunbaba was on-hand to provide production team, Wilde Ones, with colourful event branding for the main stage, heras fencing and crowd control barriers.



The main stage incorporated the sponsor, Cbeebies’ branding and included a 4.88m x 3.1m backdrop created using PVC mesh and finished with turned edge eyelets along the profile edge and fitted with a pole pocket to fit a 50mm diameter pole. In addition, Sunbaba also supplied a 9.44m x 0.8m banner for the stage’s fascia and two 1.46m x 2.35m PA scrims all printed on PVC mesh.

Given the size of the crowds, a large amount of heras fencing and crowd control barriers were required. Sunbaba delivered thirty-five 3.455m x 1.855m branded heras fence panels in PVC mesh and twenty 2.16m x 0.855m branded crowd control barriers in vestaweave, featuring a combination of Hamleys and Cbeebies branding.

The spectacular event closed busy Regent Street to all traffic and saw a cast of over four hundred, dressed as well-loved children’s characters, including: Barbie, Fireman Sam and Transformers.

Hamleys Christmas Toy Parade featuring various festive branding assets