When this year’s Brighton Pride Festival took place from 5th to 7th August 2016, Sunbaba was delighted to provide branding solutions to production team Wilde Ones. The Lesbian, Gay, Bisexual and Transgender (LGBT) community event has become the UK’s biggest Pride festival with nearly 300,000 people participating in the celebrations across the city.
Working to their client’s brief and the event’s theme: ‘Carnival of Diversity: Uniting Nations’, Sunbaba produced branding for the Main Stage, the aussieBum Wild Fruit Big Top Dance Tent and Heras fencing.
The Main Stage branding provided the perfect setting for artists like Carly Rae Jepson, Sister Sledge, Fleur East and Alesha Dixon. It consisted of two stage scrims that were 7.2 metres wide and 11.83 metres high, and printed in Sunbaba’s Ultramesh material. They were produced with rope-reinforced edges with eyelets and then finished and reinforced with bowmer bond on the reverse side around the video screen cut out. In addition, they were designed with a pole pocket to fit a 50mm diameter scaffold pole.
The Wild Fruit Big Top Dance Tent proved to be one of the most popular attractions during the festival at Preston Park featuring headline DJ performers Stonebridge, DJ Fresh, Freemasons and many others. Sunbaba produced an 8m x 4m roof banner in Ultramesh and four door banners, 4m high and 1.25m wide in polyester, all demonstrating sponsor, aussieBum’s brand to perfection.
With over 80 metres of their branded Heras fencing screening also supplied, Sunbaba was able to provide branding for sponsors and partners along with directional signage for festival goers. This included information about the Street Diner, Pride Parties, the location of box offices, gates and VIP access, as well as the festival’s line-up.
Dean Parker, Wilde Ones production manager commented: “Branding plays an important part in the success of any event, from effectively delivering your sponsors’ messages to ensuring visitors are exposed to key information, accuracy is vital. Once again, Sunbaba was able to deliver exactly what we needed when we needed it and the overall result was excellent.”
The festival attracted a huge number of participants, spectators and visitors from across Sussex and further afield. According to Tourism South East, the festival is the biggest event and tourist attraction in Brighton.