Increasing interconnectivity in the 2010s has been a major catalyst for creative leaps and bounds in the live events business.
Gursky’s image interrogates consumer culture, and with that, makes a useful comment on the importance of recognising (and in some cases exploiting) context from a branding and marketing perspective
The word ‘brand’ dates back to an ancient Germanic language, meaning a ‘burning piece of wood’. This became a verb in Middle English, referring to the use of a hot iron, burning an identifying mark onto livestock. The marks themselves took on the term and came to be closely associated with craftsmen’s products, eventually acquiring […]