Tag: RetailBranding

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2020

Increasing interconnectivity in the 2010s has been a major catalyst for creative leaps and bounds in the live events business. 

Andreas Gursky

Gursky’s image interrogates consumer culture, and with that, makes a useful comment on the importance of recognising (and in some cases exploiting) context from a branding and marketing perspective

New Coke

The word ‘brand’ dates back to an ancient Germanic language, meaning a ‘burning piece of wood’. This became a verb in Middle English, referring to

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