PoliNations Branding at UNBOXED: Creativity in the UK
The PoliNations component of the UNBOXED: Creativity in the UK festival took place in Birmingham, and brought a vibrant pop-up garden to life, celebrating the rich cultural diversity and the vital role of plant life in shaping British culture. The PoliNations super garden is a co-created landscape of over 5,000 plants and flowers.
Our challenge for the launch of this event was to craft branding solutions that not only served as clear and effective signposts for the visitors,but also resonated with the festival’s focus on sustainability. We turned to Eco-Vestaweave for our Heras fence and crowd control barrier covers. This material, made from 100% recycled polyester, was the ideal choice, aligning with the festival’s commitment to environmental responsibility. Lightweight yet durable, Eco-Vestaweave proved to be a cost-effective method for maximising branding impact while adhering to sustainability principles.
A combination of Eco-Decor and Eco-Vestaweave was also used to brand the main stage, one of the focal points of the event.
Combining PoliNation’s vibrant design with these material choices, we aimed to create an atmosphere that was both cohesive and informative. The use of Eco-Vestaweave played a dual role – it served as an effective branding medium, guiding visitors through the myriad of garden displays and activities, while simultaneously underscoring the festival’s environmental ethos.
Our work at the PoliNations festival was a great opportunity to blend creativity with environmental responsibility. By implementing Eco-Vestaweave in our branding solutions, we were able to meet the festival’s sustainability goals and enhance the overall visitor experience. The result was a visually captivating and eco-friendly branding presence that resonated with the festival’s ethos. Positive feedback from attendees highlighted the effectiveness of our approach, solidifying this break-through material as a future-go-to for major events.
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