CASE STUDY

Elton John O2 Tour Show Stands

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Elton John O2 Tour Show Stands

Elton John’s ‘Farewell Yellow Brick Road’ tour made its much-anticipated homecoming stop at the O2 Arena in Spring 2023. We were thrilled to partner with merchandising experts Bravado to create premium quality show stands. 

With over half a million fans already attending his final tour, this was another great opportunity for music lovers to witness one of pop culture’s most enduring performers and take home a piece of memorabilia.

Our team produced high-resolution graphics on our premium display polyester which eliminated the need for individual items to be pinned up at each venue. This process not only saves time but also offers consistently high levels of presentation.

For this project, we needed to create a ‘rock and roll’ solution that could be easily installed by the crew, depending on the needs of the day. The graphics were measured to shape and finished with velcro, making it easy to install on the mobile merchandise store without the need for vinyl and specialist installation. As a result, the stands looked great and attracted a steady stream of customers throughout the event.

Merchandise Manager Richard Stevenson was very happy with the outcome, saying, “The stands looked brilliant and Sunbaba were a dream to work with, working quickly and efficiently and keeping us informed throughout the process”

If you’re planning a branding project and would like to request a free sample pack of our premium product range, you can do so here.

 

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