CASE STUDY

PokerStars European Poker Tour – London

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PokerStars European Poker Tour – London

The iconic European Poker Tour (EPT) made its way to London this Autumn. We were delighted to team up with long-term framework partners Jimmy Birchmore Events to brand the space at the Hilton Park Lane.

PokerStars’ flagship tour is a fantastic branding opportunity and one that requires careful thought about the unique opportunities of each venue. We conducted a series of site visits with the client in the weeks leading up to the event. This time, we opted for large free-standing frames for maximum exposure in the highest footfall areas.

We also produced large drop banners, pillar wraps, and a centrepiece 5.5m by 2.5m low-tac vinyl print that greeted guests on entry. We built a premium backlit area for the televised segments and supplied backup zipper walls in case changing needs arose on-site.

The artwork looked fantastic and with pre-assembled frameworks and a comprehensive brief, everything on site ran smoothly.

“Thanks a lot for your great help during the EPT London event, everything was stunning” – EPT Live Event Specialist M. Kuzmina.

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