CASE STUDY

RIP Campsite Branding For VIP Nation

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RIP Campsite Branding For VIP Nation

VIP Nation came to Sunbaba looking for alternatives to the branding solutions they had used in previous years for Download Festival. After a detailed discussion of the issues they had experienced thus far and on the back of our extensive experience in the Music Festival sector, we confidently proposed a series of recommendations regarding their branding choices this year.

Download Festival, ‘the world’s premier rock event’, consistently boasts the genre’s biggest names including Black Sabbath, Slipknot and Metallica. This year, VIP Nation’s festival welcomed an attendance increase of 25% from two years ago to an impressive footfall total of 110,000. Their infrastructure requirements expanded accordingly which had to be factored into our recommendations.

We agreed that their Heras fence branding would benefit from a change in material and settled on Polyester Vestaweave: a durable, environmentally friendly and light-weight alternative. Sunbaba provided VIP Nation with two full-sized printed samples to display the superior print quality and demonstrated how they were easier to install than the PVC Mesh they had been using previously.

We made thorough checks against their existing equipment to ensure the best possible finish for their flags and banners, a process which led to the choice of triple-layered double-sided flags that could be securely held up with the crossbar on their festival scaffold flag poles. Sunbaba sent accurate proofs at every stage detailing how these products would seamlessly carry over designs, as well as integrate with their existing equipment and ensure that everything would fit perfectly on site.

Music Festivals throw up a myriad of branding options. Engaging branding is as important on-site as the marketing strategy leading up to the event and as their popularity continues to grow year on year, a creative approach becomes all the more crucial to maintain or improve a festival’s position in this market. We always strive to make wise and considered suggestions to our clients, rather than simply convey every available option. We make sure the benefits and drawbacks are abundantly clear and are constantly looking for imaginative workarounds when problems arise.

At Sunbaba, we are very proud of our rich experience meeting the marketing needs of music festivals. We are very aware of the complexities involved in organising large-scale events like this one and our priority is always to share this experience and make the process as smooth and pain-free as possible for our clients. We are happy that VIP Nation can attest to this: “Sunbaba were very helpful and easy to work with and we are delighted with how the branding looked!“

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