The word ‘brand’ dates back to an ancient Germanic language, meaning a ‘burning piece of wood’. This became a verb in Middle English, referring to the use of a hot iron, burning an identifying mark onto livestock. The marks themselves took on the term and came to be closely associated with craftsmen’s products, eventually acquiring […]
Tag: Marketing
The Showman’s Show 2019
The Showman’s Show 2019 has come to a close and we were delighted to exhibit for our 22nd year this October. With over 4500 visitors and an excess of 350 exhibitors, the Showman’s Show is a fantastic opportunity not only to demonstrate our own product range and expertise but also to learn about new techniques, […]
Calmly Adding Colour To Your Event
Event coordinating is ranked among the most stressful occupations in the professional world. For millions of years, the stress-response has been an invaluable tool. A quickened heart rate, faster breathing and muscle tension are all ingenious biological responses intended to help prevent a worst-case scenario. What we know as stress and anxiety are hard-wired defences […]
Green Man Festival
Green Man Festival, dubbed ‘the friendliest festival in the universe’, is an independent music and arts festival held annually in the stunning Brecon Beacons. The festival is renowned for its non-corporate, ethical approach and boasts a wealth of accolades for a festival of its size including the coveted ‘Best Festival Award’ and the ‘Best Medium-Sized […]
Festival and Event Management Pain-Points
Music festivals are immensely popular. The amount of money spent directly by music tourists (those visiting a town or city specifically for a festival or concert) has increased on average by £400M every year for the last seven years. Millennial attendance of music festivals has nearly doubled in just three years, and these trends do […]
Wimbledon
Wimbledon, the world’s most prestigious tournament, commences today. The inaugural Wimbledon Championship started on 9th July 1877, the year after Alexander Graham Bell invented the telephone. The Gentlemen’s Singles was the only event held. It was won by Spencer Gore, an old Harrovian rackets player. About 200 spectators paid one shilling each to watch the […]
Festival Branding
Glastonbury Festival of Contemporary Performing Arts commences today. Over the last 50 years, Glastonbury has steadily grown into a global icon. We have worked with Glastonbury a few times and we are very excited about this year’s iteration. Music festivals, particularly newer ones, face a unique challenge when it comes to branding. Glastonbury has cultivated […]
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