Awareness is the first step towards a purchase decision, and traditional marketing methods have been proven to promote better brand recall than their digital counterparts.
Tag: Marketing
5 Stress-Management Tips and Techniques
Whether or not you are working on an upcoming branding project, here are 5 general stress-management tips and techniques that might help you with your general working and home life.
Green Announcement
At the turn of the decade (7 weeks ago, to be less dramatic), we made a number of pledges to become greener as a company.
Today, we are happy to announce the first phase of that fulfilment.
Brexit Day
Britain formally leaves the European Union on Friday 31st January, 2020. ‘Brexit Day’ marks the beginning of an 11 month transition period, during which the future relationship between the UK and EU will be established.
The Decade Challenge
The end of a decade, or the start of a new one, is a great time to reflect on your personal and professional growth and to set your aims and expectations for the next ten to come.
Going Green
The energy, transport and agriculture industries are experiencing huge demand for a significant reduction in their carbon impact, but in order to achieve this goal, commitment is required by all industries.
2020
Increasing interconnectivity in the 2010s has been a major catalyst for creative leaps and bounds in the live events business.
Andreas Gursky
Gursky’s image interrogates consumer culture, and with that, makes a useful comment on the importance of recognising (and in some cases exploiting) context from a branding and marketing perspective
New Coke
The word ‘brand’ dates back to an ancient Germanic language, meaning a ‘burning piece of wood’. This became a verb in Middle English, referring to the use of a hot iron, burning an identifying mark onto livestock. The marks themselves took on the term and came to be closely associated with craftsmen’s products, eventually acquiring […]
The Showman’s Show 2019
The Showman’s Show 2019 has come to a close and we were delighted to exhibit for our 22nd year this October. With over 4500 visitors and an excess of 350 exhibitors, the Showman’s Show is a fantastic opportunity not only to demonstrate our own product range and expertise but also to learn about new techniques, […]
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